Consumer
durables revenues have been growing at a healthy pace
• The consumer durables sector revenues
reached US$ 9.7 billion in FY15 and is expected to reach US$ 12.5
billion in FY16.
• Consumer durable market expected to grow at
CAGR of 13 per cent from FY05 to FY20
• Around two third of the total revenue is
generated from urban population and rest is generated from rural
population.
• Samsung has emerged as the market leader in
the consumer durable segment followed by the Indian giant Videocon.
The consumer
durables market is expected to reach US$ 12.5 billion in 2015 and US$ 20.6
billion by 2020. Urban markets account for the major share (65 per cent) of
total revenues in the consumer durables sector in India. There is a lot of
scope for growth from rural markets with consumption expected to grow in these
areas as penetration of brands increases. Also demand for durables like
refrigerators as well as consumer electronic goods are likely to witness
growing demand in the coming years in the rural markets as the government plans
to invest significantly in rural electrification.
The FMCG sector
has grown at an annual average of about 11 per cent over the last decade.
The overall FMCG market is expected to increase at (CAGR) of 14.7 per
cent to touch US$ 110.4 billion during 2012-2020, with the rural FMCG market
anticipated to increase at a CAGR of 17.7 per cent to reach US$ 100 billion
during 2012-2025.Food products is the leading segment, accounting for 43 per
cent of the overall market. Personal care (22 per cent) and fabric care (12 per
cent) come next in terms of market share.
Growing
awareness, easier access, and changing lifestyles have been the key growth
drivers for the consumer market. The Government of India's policies and
regulatory frameworks such as relaxation of license rules and approval of 51
per cent foreign direct investment (FDI) in multi-brand and 100 per cent in
single-brand retail are some of the major growth drivers for the consumer
market.
Thank You
RAGUL.M
ragulmohankumar@gmail.com